The Bandai WonderSwan, usually just referred to as WonderSwan, is a fifth generation (1993-2005) handheld video game console developed and distributed by Bandai Co., Ltd. It was released on March 4, 1999 in Japan at a retail price of ¥4,800. The console was not released outside of Japan. The WonderSwan system had a low price point and long battery life which made it a formable competitor to Nintendo in Japan. The console was discontinued in Mid to late 2003.